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D
Building stronger foundations with data-driven web development
Websites Often leak Conversions.
You can bring in all the prospects and leads you like, but if your site isn’t optimised for conversions and delivering a compelling experience, then they’re just going to click away. That’s a waste of your marketing efforts, and it hinders your ability to scale.
Strategy
A successful website depends on effective planning. Which is why you will always receive a clear strategy prior to designing your website.
Here are our four key areas of strategy:
Discovery and UX
A website has to be valuable for its users, which is why UX is so important. Based on a solid understanding of your target market, the most effective user journey will be carefully crafted starting with an optimised site structure that leads to increased conversions.
Competitor Research
Research into the layout, design and content on top competitor websites will be carried out to create a purposefully designed website that delivers an even better user experience. Your website will be built to facilitate more effective engagement than your competitors to promote continued future business growth.
SEO & PPC Scoped
Solid keyword and content research is the foundation of thorough website strategy. Carrying out effective research will ensure the content and structure of your website enables it to thrive post-launch.
ROI Driven
Your website needs to offer a strong return on investment. To do this, effective CTAs are implemented to maximise easy conversion points and implement CRM integration where possible, in order to ensure every part of your website funnel succeeds.
Our Web Development Process
Discovery
You can expect a tight brief for your new website design. By carrying out thorough research into the audience, website function and existing competitors, your website is guaranteed to excel.
Development
When you have approved your tailored designs these will be translated into a fully functional website on a powerful, secure and reliable content management system.
Testing
Every detail will be ironed out before launching. With the testing phase, there is space to review the site on multiple devices and browsers so any errors or malfunctions that could impact the user experience can be addressed – to ensure your site works efficiently.
Design
You can expect a tight brief for your new website design. By carrying out thorough research into the audience, website function and existing competitors, your website is guaranteed to excel.
Population
Based on careful research and an understanding of the target market, your website will be populated with original content that has been designed to engage users and achieve long-term results.
Wireframe
Knowing which hierarchies will be the most successful helps to produce a bespoke wireframe for your website which ensures it is structured to drive conversions and produce excellent results.