Digital Marketing
Digital marketing can seem rather intimidating – especially to someone who’s attempting to enter the digital landscape for the first time
What to Expect From Your Marketing Agency?
WLS Digital marketing can seem rather intimidating – especially to someone who’s attempting to enter the digital landscape for the first time.
Even if you know how beneficial digital marketing can be and what it could do for your business, the decision to hire a marketing agency is still a big one.
What can you actually expect from the process, though? How does it work? How will the agency help you reach your goals and improve your bottom line?
If you’re unsure what to expect from your digital marketing agency, you might want to stick around. Today, we’re looking at what goes on behind the scenes to show you what WLS offers to clients – and give you a taste of what working with a marketing agency actually looks like.
Services & Workflow
Every marketing agency – and there are thousands around the globe – is different, specializing in different niches, employing different tactics, and operating within different industries and types of media.
If you are not quite sure what kind of services you can expect from a marketing agency, we don’t blame you. Things can get confusing in that department.
They don’t have to be, though.
And if you choose WLS as your trusted digital marketing partner, they will gladly walk you through their process of creating a marketing strategy that’s perfectly tailored to whatever it is you hope to accomplish.
KEY TAKEAWAYS
WLS With that said, WLS’s process looks a bit like this:
- Discover & Understand – You must get to know each other first. So, you’ll use this initial stage to understand your wants and needs and discuss the budget, objectives, timeline – and your current market position. It’s about setting solid foundations for everything you’ll do from this point onward.
- Build & Strategize – Once you have a thorough understanding of your business and your goals, you’ll start working on developing a custom strategy and, essentially, a roadmap to success. Don’t worry; WLS will guide you through what you need to do – and which strategies and methodsWLS needs to employ – to accomplish your pre-defined goals.
- Execute & Launch – This stage is when the real magic happens. WLS takes everything they have learned about your business, your objectives, and your audiences and launches your campaign based on that, developing and managing every aspect of it from the ground up.
- Analyze & Optimize – Their work does not end once your campaigns are up and running. The agency will continue to track its performance, analyze data, report back to you about your ROI, and make data-driven calls to optimize their approach as needed.
Now that you have some insights into how their work is carried out – a glimpse at everything that goes on in the background to make sure WLS delivers the desired outcome – they would like to take a moment to go over the essential services they offer as a digital marketing agency.
You Can Reduce Costs
As one might imagine, outsourcing piecemeal work is almost always going to be cheaper than hiring permanent full time staff. Not only will you save time and money on recruitment, but your profit will also be extended than s to shorter overheads.
Creative Services
Their creative services combine industry data and creative storytelling to build and launch brands that command attention in the ever-evolving digital marketplace and resonate with the audience.
WLS ’s creative services include:
- Brand strategy begins with performing a brand audit and identifying your target demographics before moving on to brand positioning and messaging
- Design services, including things like creative concept development, creating a naming system for your brand or products, developing a visual identity system, and using unique visual content
- Copywriting
- UX/UI services, designing intuitive interfaces that ensure a seamless experience
- Video content creation, an extensive service that covers concept development, writing, VO casting and recording, 2D and 3D animation, and post-production
Marketing Services
If the one-size-fits-all approach to marketing worked as you imagine it does, you wouldn’t need to hire a marketing agency in the first place. You could just do whatever everyone else is doing – and get the same results.
But marketing doesn’t work that way.
That’s why the WLS team wants to get to know you (and your brand) and understand your objectives before developing a tailored strategy that meets them.
WLS’s marketing services encompass a long list of services, including:
- Earned media services, including affiliate marketing, social media marketing, and SEO (search engine optimization)
- Paid media services, including Google, Bing, Facebook, Twitter, Instagram, LinkedIn, and Pinterest ads, and integrations
- Owned media services, including email marketing, content management, and utilizing machine learning
Development Services
If your business is stepping into the digital landscape for the first time, or perhaps you’re looking to develop your online presence further, you might want to look into their development services.
A stellar digital user experience is imperative in today’s market. Your competition already knows it, your customers expect it – and WLS can help you achieve it.
WLS ’s development services cover:
- Discovery and prototypes
- Custom development
- Creating e-Commerce websites, including Woocommerce, Shopify, and Magento
- Mobile app development
- Creating blog websites
- Hosting services
Whether you’re hoping to launch an e-Commerce store, start a blog, develop an app, or get the hang of this whole “digital storefront” thing, the WLS team can help.
we are Providing Digital Marketing services
Interested in a career at one of the most innovative and fastest-growing customer engagement companies on the planet? Take a look at our openings and get in touch now. If you don’t see anything listed, feel free to reach out anyway, and tell us why you might be a good fit.The only way to change an industry is to rely on talented people, positive action, and a community of colleagues and leaders who truly believe in the collaborative and creative exchange of ideas